The perfect brand
An impassioned Tolga Sezer sees a close consumer relationship as the way forward.
Evolution of media in the GCC
UAE property mogul Dr Sulaiman Al Fahim revealed the details of his new reality show, and why local businessmen should embrace all forms of media.
The Virgin way
Paul Charles is the man behind Richard Branson's world-renowned public relations operations. So how does he do it?
How to choose an agency
Loud, proud and unafraid to call it how he sees it, Thomas Lundgren entertained delegates with a sustained attack on what he sees as underperforming advertising agencies and uninspired campaigns.
The power of celebrity
Piers Morgan kicked off the conference in fine style, with a series of star-powered anecdotes, and some good advice for the region's editors.
Making headlines
City 7's director of news talks to Digital Studio about the challenges of working for a fledgling TV station that aims to be at the forefront of modern TV journalism.
Celebrity survivor
Former Daily Mirror editor and TV talent spotter Piers Morgan talks about fame, fortune and being fired.
Showbiz for Dubai
Two of the UAE's largest entertainment venues have signed new deals with ticketing and marketing specialist Showbiz Middle East.
Easy as TMT
Former Showtime TV network boss Peter Einstein on his venture with private equity guru Brian Pohl.
Power player
ME media mogul Avi Bhojani on PR problems, region's marketing mafia and outdoor advertising.