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Over 1000 Sharjah students to undergo intellectual property rights awareness campaign

Posted on
Saturday, 26 April 2008

Industry Sector
Education Services

United Arab Emirates

Press Release Content

Sharjah Customs IP department introduces 'Mobdi'e' to highlight the importance of creativity.

A two-day intensive awareness campaign, aimed at educating students on intellectual property rights and the importance of creativity and protecting creative work, will be held in Sharjah on April 27-28th 2008, at Al Majd Model School.

The campaign is organised by the Department of Seaports & Customs in Sharjah in cooperation with Al Majd Model School and the Brand Owners' Protection Group (BPG) - as a part of the group's relentless and consistent efforts to fight counterfeiting and illicit trade, and protect intellectual property rights.

The campaign will see the participation and attendance of over 1000 of Sharjah's secondary schools' students, and the official inauguration ceremony will be attended by Mr. Rashed Alleem, Head of Sharjah Customs, Mr. Omar Shteiwi Chairman of BPG and Mr. Ali Al-Hossani, Head of Al-Majd Model School, as well as representatives of UAE government authorities, law enforcement agencies and BPG members.

It is the first of a series of events that are organized by the Intellectual Property Department in Sharjah Customs and the BPG in their celebration of world IP day which falls on the 26th of April.

Mr. Omar Shteiwi, the Chairman of the BPG and the Regional Intellectual Property Advisor for Nestlé Middle East said: "Our efforts have now evolved to a new level with the continuous support from the public sector and law enforcement agencies; we are now setting higher standards by developing IP awareness for the new generation. It is vital that we teach them about intellectual property and why it is important to be creative and how to protect their own innovative work as well as the work of others."

Throughout the two day campaign, students from the school will be giving performances to explain and define intellectual property rights and why it is vital to protect those rights. During the campaign several booklets and comic books, supplied by the World Intellectual Property Organization (WIPO), that explain IP rights in a simplified and friendly manner will be distributed to the students. As an added incentive various gifts will also be handed out at the end of each day.

Furthermore, in its continued drive to emphasize the importance of creativity, the Department of Intellectual Property in Sharjah Customs will launch a new character called Mobdi'e (creative). The creative Mobdi'e will take part in the shows that will enhance and demonstrate to the students the importance of being creative and innovative.

"We are pleased to be working closely with the public sector and our cooperation has gained momentum through the MOU that we have signed with Sharjah Customs, which is now yielding positive results as we can see the proactive role played by them, and is only a clear indication of the UAE government's keenness to protect IP rights and keep the UAE counterfeit free." Mr. Shteiwi explained.

"On this Occasion, I would like to express my sincere and utter thanks to the Sharjah Customs Authority for their cooperation and efforts exerted in the field of anti-counterfeiting and protection of IP rights, the Al-Majd Model School and all its staff and students for hosting and carrying out the event, the WIPO - Economic Development Bureau for Arab Countries for their consistent support and cooperation in the field of raising awareness for IP rights in the Arab region, The UAE Ministry of Economy - for its ongoing cooperation and relentless efforts in protecting IP rights and to all the BPG board members for their support and hard work." Said Mr. Shteiwi.

The BPG is a non-profit organization, officially founded in 2005 to fight illegal replication of genuine goods and other forms of illegal trade and strengthen the enforcement of intellectual property rights. The BPG Board Members are Nestlé Middle East FZE, Beiersdorf Middle East, British American Tobacco, Philip Morris Management Services Middle East Ltd., Unilever, Al-Tamimi & Co., and Rouse & Co. International.

Other BPG members include brand owners such as Black & Decker (Overseas) A.G., BMW Group Middle East, Daimler Middle East FZE, Estee Lauder Middle East FZE, Ford Motor Company, GlaxoSmithKline, GM Overseas Distribution Corp., Johnson & Johnson M.E., Kao Brands Company, Kraft Foods, Master Foods Middle East, Nokia Corporation MEA.

And also Phillips International, Procter & Gamble, and Sanofi-Aventis, and service providers such as Abu-Setta & Partners, AGN MAK, Al-Suwaidi & Company, Cedar White Bradley Consulting, Clyde & Co., Denton Wilde Sapte, Khasawneh & Associates, Messe Frankfurt GMBH, PICA, Saba & Co., and United Trademark & Patent Services.

Contact Details

Arabia PR FZ LLC

971 4 3911200



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