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Etisalat only operator in Asia to offer complete mobile coverage of the 7th Cricket Cup Live

Posted on
Tuesday, 13 March 2007


Industry Sector
Communications

Country
United Arab Emirates

Client(s)
Emirates Telecommunications Corporation


Press Release Content


Etisalat's exciting mobile portal, Weyak, is offering cricket fans an opportunity to have complete first-of-its-kind mobile coverage of the Cricket World Cup taking place in the West Indies from March 11 to April 28. Etisalat is the only telecom operator in Asia with this rich offering.


Cricket enthusiasts who may not have the chance to fly out to the Islands or who are stuck at work or caught between destinations can still catch their teams fighting it out for the World cup and watch the entire match LIVE on their 3G handsets using Etisalat's Mobile TV service. Etisalat's Weyak World Cup coverage also offers video highlights of the matches and SMS alerts of important moments from the matches as they happen. Also available for download are video clips of great moments from the World Cup.

The mobile coverage includes Live streaming of the matches, and highlights via Video clips, SMS news and score alerts. The complete live package is priced at only AED10 per day, and just AED 1.25 per day for SMS alerts for any team of the subscriber's choice.

If a customer wants to receive alerts for all teams, then the cost is AED 2.99 per day. Video downloads, available for free on www.mobile.weyak.ae , can be downloaded with the subscriber paying just 1 fils per KB as traffic charges.

"Our customer base is so diverse, that securing rights to cover this event allowed us to focus on our largest audiences- Sub-Continent Asians and customers from UK and Australia. We ensure that our offerings are attractive to specified groups and associating ourselves with World Cup Cricket means that our loyal clients get what they want. Having just launched our Mobile TV service, we feel that this Weyak service will prove to be very popular with customers," said Essa Al Haddad, Chief Marketing Officer, Etisalat. "We are excited and proud to be the only operator in Asia and the Middle-east to bring the best of international cricket to the small screen," he added.

For customers to subscribe to the video service, they need to send the text "S CricTV" to 1110.

To receive just the SMS alerts, customers will have to send the text ‘S Cric' to 1110.

To unsubscribe from the LIVE TV service, subscribers can send "C CricTV" to 1110. Customers who discontinue the service may re-subscribe by sending the same text "S CricTV" once again.

Etisalat's Weyak portal has in the past covered several other sporting events such as the FIFA World Cup 2006, the GCC Football Academy, the ESPN X Games, the 18th Arabian Gulf Cup and continues to cover the English Premier League.

Etisalat's Mobile TV service is available at AED 39 per month and includes 11 exciting channels, covering News, Sports, Business Entertainment and local channels in Arabic. Etisalat mobile customers with 3G handsets can sign up for the Mobile TV service simply by sending ‘r mtv' as SMS to 1010.



Notes and contacts

About Weyak

Etisalat's Weyak is a web and mobile portal that provides infotainment and community services to etisalat mobile and internet customers.  Weyak is a service from etisalat.

To register to weyak's mobile portal, customers should send an SMS containing "a weyak" to 1010.  They will then receive an SMS message including necessary settings which consumers should ‘save'. The next time they access the mobile internet www.mobile.weyak.ae will be set as their home page.

 

You can learn more about this press release by visiting - www.weyak.ae

Contact Details


Name
Yousef AlFeel

Job Title
Media Relations Executive

Company
ASDA’A Burson-Marsteller - Dubai

Telephone
971 4 3344550

Email




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