Manyavar, a leading Indian men's ethnic fashion brand has announced plans for expansion across the Middle East region.
Launched in Dubai in 2011, it has opened a third showroom in Karama, taking the brand's global presence to a total of 228 stores across India, Bangladesh and the Middle East.
Manyavar said in a statement that it plans to open six more stores in the Middle East during 2013.
The newest shop, which offers a range of Kurtas, Sherwanis and accessories such as traditional footwear and turbans, was inaugurated by actor Jayaram Subramaniam.
He said: "Manyavar houses some of the best designs in traditional wear for men. The comfort, style and colours add the much needed enthusiasm to any occasion... Manyavar is a must for all Men looking to wear something traditional yet trendy."
Manyavar's Lalit Kothari said: "Our growth is a testament to the loyal clientele that has been with us for years now. Manyavar products are a result of stringent research and customer feedback.
"As we plan to open six more outlets by the end of 2013, we are only positive that Indian ethnic menswear will transcend further through other nationalities owing to its style, fashion presences and vibrant offerings."
Subscribe to Arabian Business' newsletter to receive the latest breaking news and business stories in Dubai,the UAE and the GCC straight to your inbox.