Indian visitors to Abu Dhabi up 22%

  • Share via facebook
  • Tweet this
  • Bookmark and Share

Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi) and travel group TUI have teamed up to stage a month long destination campaign in New Delhi in order to capitalise on the growing number of Indian visitors to the emirate.

‘Abu Dhabi Month', the campaign which runs throughout August in the dedicated TUI flagship store at the Indian capital's hugely popular Select Citywalk Mall, will see a number of marketing and online activations staged, including in-store branding and collateral as well as Abu Dhabi banners on the TUI website and a joint e-marketing campaign.

"With much more to see and do in Abu Dhabi as well as increased air access from the country following Etihad Airways' equity stake in Jet Airways, we expect to see strong growth in the number of Indian guests choosing the emirate as their preferred holiday destination," said Bejan Dinshaw, Country Manager - India, TCA Abu Dhabi.

In the first six months of 2013, some 80,179 Indian nationals stayed in Abu Dhabi's 145 hotels and hotel apartments - a 22 percent rise on last year. They accounted for 334,238 guest nights - up 43 percent on 2012 and stayed an average of 4.17 nights - an increase of 17 percent.

"It gives us immense pleasure to partner with Abu Dhabi Tourism & Culture Authority. We see Abu Dhabi as a destination with tremendous potential for tourism. We wish to leverage our relationship with the authority to tap customers and position Abu Dhabi as a vibrant destination in the UAE," said Sunil Hasija, Executive Director, TUI India.

 

Related:
Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

Please post responsibly. Commenter Rules

  • No comments yet, be the first!

Enter the words above: Enter the numbers you hear:

All comments are subject to approval before appearing

Further reading

Features & Analysis
Over half of suppliers asked for bribes by hotel managers - survey

Over half of suppliers asked for bribes by hotel managers - survey

Nearly three quarters of suppliers said they know of other firms...

3
The new RNB stars

The new RNB stars

How Jason Myers, Gert Kopera and Christian Gradnitzer plan to...

100-year anniversary of commercial passenger aviation

100-year anniversary of commercial passenger aviation

On New Year’s Day 1914, the first paying aeroplane passenger...

Most Discussed
  • 54
    Three UAE women attacked with hammer at London hotel

    I really feel that Arabian Business.Com should now close this comments page. This should be all about sympathy for the families not what it is/has turned... more

    Wednesday, 16 April 2014 1:06 PM - Adrienne
  • 51
    Why Dubai isn't a plastic city

    What is definitely not a plastic city. The Arabs have a culture dating back to several centuries. 50 years back Dubai was just a fishing village. Today... more

    Tuesday, 8 April 2014 3:49 PM - P. MADHUSUDAN
  • 48
    DMCC boss Ahmed Bin Sulayem entertains Robert Mugabe in Dubai

    @fga ''However today, simply because he decided to dispossess a few white farmers of their land and redistribute to the poorer indigenous blacks'' more

    Sunday, 13 April 2014 3:02 PM - Matt Williams