Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi) and travel group TUI have teamed up to stage a month long destination campaign in New Delhi in order to capitalise on the growing number of Indian visitors to the emirate.
‘Abu Dhabi Month', the campaign which runs throughout August in the dedicated TUI flagship store at the Indian capital's hugely popular Select Citywalk Mall, will see a number of marketing and online activations staged, including in-store branding and collateral as well as Abu Dhabi banners on the TUI website and a joint e-marketing campaign.
"With much more to see and do in Abu Dhabi as well as increased air access from the country following Etihad Airways' equity stake in Jet Airways, we expect to see strong growth in the number of Indian guests choosing the emirate as their preferred holiday destination," said Bejan Dinshaw, Country Manager - India, TCA Abu Dhabi.
In the first six months of 2013, some 80,179 Indian nationals stayed in Abu Dhabi's 145 hotels and hotel apartments - a 22 percent rise on last year. They accounted for 334,238 guest nights - up 43 percent on 2012 and stayed an average of 4.17 nights - an increase of 17 percent.
"It gives us immense pleasure to partner with Abu Dhabi Tourism & Culture Authority. We see Abu Dhabi as a destination with tremendous potential for tourism. We wish to leverage our relationship with the authority to tap customers and position Abu Dhabi as a vibrant destination in the UAE," said Sunil Hasija, Executive Director, TUI India.