The region’s only digital healthcare marketing agency has been launched in the UAE.
AAAGENCY Healthcare announced that it plans to develop digital communication tools in areas pertaining to public health, health literacy, health care delivery, and patient compliance.
In line with the healthcare industry’s dynamic, AAAGENCY Healthcare currently serves entities across the medical spectrum: manufacturers, their suppliers and distributors, pharmaceuticals and neutraceuticals, hospitals and medical centers, service providers, and wellness associations.
Ramzi Aweidah, Co-founder and Vice President of AAAGENCY Healthcare, said “When it comes to marketing for healthcare in particular, we noticed a huge gap that existed in the market - whether due to a marketer’s inadequate understanding of the healthcare product at hand, or the difficulty that physicians have when navigating the digital arena, so we made it our business to bridge that gap, literally.”
The company said that they expect to see a rise in demand for their services and expertise, which will enable them to become the go-to organization in establishing new digital healthcare communication models.
Maha Ayyash, Co-founder and Division Head of AAAGENCY Healthcare, said “Things have changed, technology nowadays exists at every stage of the healthcare continuum, and people are becoming more empowered and more capable in making decisions regarding the quality of care they would like to receive. The question is no longer whether a company should have a digital presence or not, the question is what kind of digital presence it should have.”
Ramzi Aweidah added that “Marketing a healthcare organization can be challenging – even painful if you don’t approach it with the right knowledge, tools, and guidance.” That’s why they have put together a team of specialists whose expertise in healthcare cover research and academics, consulting, value creation, digital and experiential marketing.
"Over time, we will expand our service offering to keep up with the ambitious strategy the UAE has set for this industry”, Maha Ayyash added.
AAAGENCY Healthcare’s clients come from healthcare institutions looking for solutions to a variety of different frustrations. For example, some already market heavily but are tired of trying to manage and coordinate an assortment of vendors. Conversely, some clients are relatively new to marketing, and want to be guided on healthcare marketing best practices.
Finally, some clients have theoretical access to the impact of their marketing, and need tools to align their sales and marketing efforts.
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