The Dubai Film and Television Commission (DFTC) has unveiled an ambitious new vision to establish Dubai as a global new media hub and support growth in the sector by stimulating digital media production.
The vision, in line with Dubai Plan 2021 that seeks to make Dubai the most innovative city in the world, will see DFTC focus on attracting and developing talent, nurturing a sustainable industry and fostering the latest innovations impacting the creative economy.
It said VIDXB, the region’s first annual event centered around the world of online video and content creators, is an important first step in realising this vision.
The event will bring together content creators, fans and industry professionals to collaborate, share knowledge and exchange ideas. The event has already confirmed YouTube star, Casey Neistat along with gaming and musical sensation KSI as the first among a series of guests who will be attending the two-day event in December.
Jamal Al Sharif, chairman of the Dubai Film and TV Commission said: “Since 1999, Dubai’s media sector has been built from the ground up and is now established as an important contributor to our economy. The way people interact with and consume media has changed significantly since then, and our 2020 Vision is focused on ensuring Dubai adapts to this rapid change and embraces this age of digital content production. We have ambitious goals, and are already working hard to reach them through the launch of platforms like VIDXB.”
Casey Neistat, a New York based film-maker, is the writer, director, editor and star of the HBO series The Neistat Brothers and producer of the indie film Daddy Long Legs.
He also has a YouTube channel with over 7.7 million subscribers, and his daily vlogs have propelled him to the top echelon in the online video community world.
Joining Neistat is Britain’s KSI, who has gained an ardent following in the Middle East through his wide array of engaging YouTube content. From FIFA and skits to music and comedy, KSI has already amassed over 21,000,000 subscribers across his two channels and over 3.5 billion video views.
The event will also host a number of regional online stars including top foodie expert Chef Samar Ayoub, online gaming creator DvLZStaTioN, and lifestyle leader Noor Stars.
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