US-based social media star Logan Paul has denied claims that social media influencing is a bubble, stating that the digital marketing profession is here to stay.
Twenty-two-year-old Paul, who has a total social media reach of almost 48 million, started making prankster videos of himself on platforms such as Zoosh when he was 10 years old, before moving onto popular platforms like Vine and Youtube.
Speaking at the ITP Live Conference in Dubai, Paul said, “[Social media influencing] is absolutely not a bubble.
“It’s so crazy because when I started social media, I never thought it would turn into this. I’m still in the baby stage of my career. And I’m already pretty big, so it’s really exciting. And as long as the right people keep working hard and creating next level content, we're good,” he said.
Paul added, however, that having the right team is crucial for social media success.
"I cannot do this alone. It might look like it, but I cannot do this alone, and I think it’s evident to the people who know how businesses go... but literally everyone on our team is the best. I just happen to be the face,” he said.
Paul, who is worth at least several million dollars, said influencers need to have specific qualities to be successful and go viral, such as passion, dedication and differentiation.
The influencer made his first ever appearance in the region at the Dubai Mall on November 11, where thousands of visitors turned out for the meet and greet gathering.
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