iflix, the subscription video on demand (SVoD) service for emerging markets, has announced the appointment of telecommunications industry executive John Saad as its new CEO of MENA.
Saad was previously responsible for growing the business and market position of telecom operators including Mobily in Saudi Arabia and Vodafone in Egypt and Qatar.
iflix co-founder and Group CEO, Mark Britt, said: “John’s commercial and telco expertise will be invaluable as we continue to cement our position as the leading entertainment provider across emerging markets. I’m thrilled to welcome him on board to lead iflix MENA into the next phase of growth.”
Saad added: “iflix has established itself as the preeminent market leader in digital entertainment across this region and I am excited to join the team to help lead the entertainment revolution in the Middle East.”
Current head of iflix MENA, Nader Sobhan, will shift to a new global role as strategic advisor, a statement said.
Sobhan kick-started the company’s operations in MENA, starting off alone and scaling up to a team of 74 employees in eight operating markets within nine months.
Since its launch in June, iflix has expanded its footprint across eight markets and established a joint venture with Zain to make iflix’s service available to Zain’s 47 million customers.
Now available to over one billion consumers across 24 territories throughout Asia, the Middle East and Africa, iflix offers a vast library of top Hollywood, Asian and Middle Eastern regional, and local TV shows and movies. Each subscription allows users to access the service on up to five devices.
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