AWOK.com, one of the Middle East’s largest e-commerce businesses, has announced that it will launch its Black Friday deals on Wednesday.
The online retailer, which has more than 3 million registered users, said it aims to lure shoppers from the UAE’s retail malls with the sales which will run until November 25.
This is the third year of the AWOK.com Black Friday event and the company said last year it saw a 100 percent increase in sales.
Black Friday, the biggest shopping day of the year in the United States, is held on the Friday after Thanksgiving, and is so named because it traditionally indicates the point at which retailers begin to turn a profit, or go into the black.
Ulugbek Yuldashev, CEO and founder, AWOK.com, said: “We have put great emphasis into customising the type of deals we offer during this year’s Black Friday sale as our customers expect to have access to all to newest products, latest technologies and hottest brands on offer. We are offering discounts up to 90 percent discounts during this sale."
AWOK.com said some of the deals include the Apple iPhone X for AED729, the Apple Series 3 Smart Watch for AED145, Dell Laptop for AED187 and the Samsung Note 8 for AED699.
For the first time during Black Friday, AWOK.com will extend the deals to its customers in Saudi Arabia.
The UAE's e-commerce market is expected to be valued at $10 billion by 2018, according to Frost & Sullivan.
Earlier this month, Souq.com announced the return of its biggest online shopping event, the annual White Friday Sale, with 500,000 deals across the region on more than 16,000 brands.
The event, which will take place from November 22-25, will offer shoppers across the GCC and Egypt deals of up to 70 percent off.
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