Master Investments, the company developing ‘Grove Village’, the lifestyle community centre in Ras al Khaimah corniche, has launched an F&B division.
The regional investment company, headquartered in the UAE, was established to create a portfolio of investments in various industry sectors.
Master Investment’s first F&B project is ‘The Carving Board Sandwiches’ (eattheboard.com), which opened in Dubai City Walk 2 last month.
The company explained that the restaurant is a specialty sandwich shop the transforms classic comfort food into sandwiches, made where possible using fresh local ingredients.
Described as ‘a place where great ideas ingredients and unique ideas meet’, The Carving Board was first opened in California 2010 by two brothers, David and Yovi, who both believe that ‘food should have a sense of adventure’.
Both having long careers in the F&B industry, they wanted to share their passion for what they enjoy eating most: sandwiches. The pair have featured regularly on the Food Network with their innovative ideas.
The F&B division of Master Investment is also going to launch their first café - Sirocco in Al Seef in Dubai Creek - at the end of this year.
Sirocco will be a casual ‘All Day Dining’ concept that will cater for all tastes. Born out of a love for travelling, the menu will offer dishes inspired from different countries as well as having a local feel to it.
HH Sheik Abdullah, the CEO of the company, said, “Dubai is one of the best places in the world to launch new restaurants and café because you are catering to a market of people who love eating out. We want to provide them with something casual, mid-range bistro-style concept which are fun and affordable, but most of all, serve fantastic food and deliver great service”
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