E-commerce platform Noon inks partnership with Saudi's eXtra

Deal establishes Saudi electronics giant as Noon's exclusive partner for consumer electronics, home appliances
By Staff writer
Fri 01 Dec 2017 10:46 AM

Noon, the recently-launched e-commerce venture founded by Emaar chairman Mohamed Alabbar, has signed a partnership agreement with United Electronics Company (eXtra).

The deal establishes the Saudi electronics giant as Noon’s exclusive partner for a range of consumer electronics and home appliance items such as Samsung, LG, Sony, Braun, Kenwood and Moulinex, a statement said.

It added that the two companies will collaborate on commercial, marketing and supply chain platforms.

“Our partnership with eXtra is consistent with our vision of making Noon a platform for the region’s retailers to come together on a digital marketplace. We believe this partnership will improve Noon’s value proposition to its customers in Saudi Arabia and the UAE,” said Alabbar.

“Valuable and strategic partnerships with leading retailers such as eXtra enables Noon’s continued growth. Our strong connections with the local retail community add to our growing product assortment allowing us to offer more choices to our customers.”

Abdullah Al Fozan, chairman and founder of eXtra, added: “Such a strategic agreement is just another example of eXtra’s constant effort in developing partnership to deliver regional and local market growth.”

Launched in October in the UAE, Noon is headquartered in Riyadh and is soon to start serving customers in Saudi Arabia.

eXtra is the most popular electronics store in Saudi Arabia with 43 stores across the kingdom and the GCC.

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