Facebook is the most positively discussed brand among millennials in the UAE, ahead of the iPhone, Apple, and the ubiquitous Whatsapp, according to newly released data.
The BrandIndex, YouGov’s daily tracking tool, examined the opinions of UAE residents between the ages of 18 and 34 collected over the last year, and includes in-person discussions and opinions shared with friends and family online or through social media networks.
The results show that six of the top 10 brands were social media, mobile and tech brands, with Samsung Galaxy and Samsung coming in fifth and sixth place, respectively.
Local lifestyle, banking and fast food were also found to be popular with the age group, with Emirates airline coming in seventh place, followed by McDonald’s, EmiratesNBD and KFC.
“Cross-referencing WOM (word of mouth) with positive 'buzz about brands' allows us to measure which are the ‘most viral’ among consumers,” said Scott Booth, Head of YouGov BrandIndex in MENA.
"Seeing exciting, young tech brands emerge as the leading brands creating chatter among UAE millennials fits our expectations of this group as tech-savvy digital natives and future thinkers.
“The presence of two global quick service restaurants and home-grown household names in the rankings highlights efforts these brands are also making to build a positive image among the more socially, globally and environmentally conscious millennial group,” he added.
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