Emirates launched a $15 million promotional campaign aimed at promoting the carrier's growing network of global destinations, as well as its home and hub, Dubai.
With the help of a scientific study, the world's largest international carrier selected the most uplifting or “feel-good” tune on the UK charts in the past 50 years, “Don’t stop me now” by British rock band Queen, for the video, which was shot by award winning director Vaughan Arnell.
The ‘no-cuts’ continuous camera transitions were supported by cutting-edge CGI (computer generated imagery) work from MPC in London, the studio responsible for the Oscar winning SFX (special effects) work for the Jungle Book.
The campaign will run in key markets around the world starting from October 15.
“Emirates operates more than 500 flights that connect Dubai to the world, and the world through Dubai,” said Boutros Boutros, Emirates’ divisional senior vice president for corporate communications, marketing and brand.
“Since day one, Emirates has proudly and actively promoted our hub. Dubai offers a great experience at our world-class airport, and the city has become a top global destination because it continually invests to bring new attractions and supporting infrastructure for international visitors.”
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