Etihad tests hand baggage-only deal that offers lower fares

Trial is the result of customer demand from business travellers for no bag fares on key GCC routes
Abu Dhabi’s Etihad Airways is testing a new hand baggage-only ‘Deal Fare’ on two key routes from October 18 to December 18, allowing travellers to purchase lower fares in Economy Class if no checked baggage is required.
By Lubna Hamdan
Tue 17 Oct 2017 12:08 PM

Abu Dhabi’s Etihad Airways is testing a new hand baggage-only ‘Deal Fare’ on two key routes from October 18 to December 18, allowing travellers to purchase lower fares in Economy Class if no checked baggage is required.

The trial fare includes a complimentary carry-on baggage allowance of 7kg and is available on flights between Abu Dhabi, Bahrain and Kuwait for travel until March 31 2018.

The trial is the result of strong consumer demand from business travellers and those flying for weekend getaways or days trips and who do not require checked baggage, according to Etihad Airways executive vice president, commercial, Mohammad Al Bulooki.

“As well as a great proposition for customers, this trial is an effective tool for gauging customer reaction in the real world and testing the product’s viability for wider implementation,” he said.

The test is one of many the airline plans to conduct over the next few months in order to increase customer choice and diversify revenues.

It comes following the success of its new products such as extra legroom seats and neighbour-free seats.

Al Bulooki said there is appetite for products that allow travellers to choose the experience and service they require.

“While our core customer proposition remains centred on offering industry-leading service and hospitality, this trial is designed to provide an option for those who are looking for cheaper fares when travelling light,” he said.

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