Oman signs fetchr deal to revolutionise postal service

Ersal project will enable delivery via mobile instead of the traditional requirement of a physical address
(For illustrative purposes only)
By Staff writer
Tue 24 Oct 2017 02:39 PM

fetchr, a Dubai-based delivery-business and consumer technology app, on Tuesday announced that it has collaborated in a "first of its kind” joint venture with the Oman National Post Company.

Oman National Post Company will be the first public post entity in the Middle East to revolutionise its last mile delivery postal service by enabling delivery access via mobile instead of the traditional requirement of a physical address.

“We’re thrilled to be collaborating with fetchr, and be the pioneers in this region and offer our citizens and residents the latest and best in technology and delivery service,” said Abdulmalik Al Balushi, CEO, Oman National Post Company in a statement.

The Ersal venture is part of Fetchr's bid to tackle delivery challenges in emerging markets, where streets often lack a formal address.

Customers can download the app and pinpoint their location on a Google map, allowing Fetchr drivers to rely on GPS to deliver packages.

“It’s all about having the logistics company being able to find the customers, we’re changing that paradigm, making sure it’s the job of the logistics company to find you and eliminate the need to stay home for six hours waiting for a delivery,” said Idriss Al Rifai, CEO, fetchr.

Fetchr said it currently has presence in Jordan, Egypt, the UAE, Saudi Arabia and Bahrain and plans to soon launch its operations in Kuwait and Pakistan.

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