Car giant Ford has announced it will accelerate its electrified vehicle plan in the Middle East by launching four new hybrid vehicles over the next four years.
The US-based auto maker said the Ford F-150 Hybrid is the first vehicle to be confirmed for launch in the Middle East as part of those plans.
It will join the Fusion Hybrid currently available in some Middle East markets, Ford said, adding that the F-150 Hybrid will offer powerful towing and payload capacity and operate as a mobile generator.
“These are incredibly exciting times for Ford in the Middle East with our aggressive product plan coming together, and a full range of electrified vehicles planned for the near term,” said Jacques Brent, president, Ford Middle East and Africa.
He said the Middle East is one of the world’s most receptive new energy vehicle markets, due to strong government support around the region and growing customer acceptance.
The UAE government has stated that it is targeting a 15 percent reduction in carbon emissions by 2020 – and a 20 percent target for electric vehicle adoption within its own fleet.
Ford recently announced a dedicated electrification team, focused exclusively on creating an ecosystem of products and services for electric vehicles and the unique opportunities they provide.
This builds on Ford’s earlier commitment to invest $4.5 billion to deliver 13 new electric vehicles in the next five years, including the Ford F-150 Hybrid and a hybrid autonomous vehicle designed for commercial operations in mobility services, starting in North America.
Ford will be showcasing its new products and technologies during the Dubai International Motor Show which opens on Tuesday.
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