Preferred Hotels reports 34% growth in Dubai

Hotel marketing and services company says regional growth 'robust' in 2017
By Sarah Townsend
Sun 01 Oct 2017 06:37 PM

Preferred Hotels & Resorts has recorded 34 percent growth in inbound travel to its Dubai portfolio since the beginning of 2017, it said on Sunday.

The company, which provides services to independent luxury hotels across the world, said growth in visits to its regional portfolio had been “robust” this year.

Inbound travel to the Preferred portfolio across the whole Middle East stands at 18 percent for the year to date, the company said, and 34 percent to its Dubai hotels.  

The company said it has added seven new hotels across six markets in the Middle East over the past year, including two new markets for the brand; The Domain Hotel & Spa in Bahrain, and the Vivienda Granada and Vivienda Residence, in Saudi Arabia.

Other new hotels include Dukes Dubai on the Palm Jumeirah, Murwab Resort in Al Khor, Qatar; Le Bristol Beirut in Lebanon; and The Bodrum by Paramount Hotels & Resorts in Turkey.

The brand’s current portfolio in the Middle East totals 23 hotels.

Saurabh Rai, executive vice-president of Preferred Hotels & Resorts, said: “We are making great strides in the region’s dynamic hospitality market, and are committed to growing our brand presence to even more destinations across the Middle East, while consolidating business to our existing member hotels.

“Expansion of our portfolio is executed in a deliberate, cognisant fashion, with a goal to provide full destination solutions to our consumer and travel trade partners...” 

To support its regional growth strategy, Preferred Hotels & Resorts relocated its regional headquarters to Dubai in January 2016 and expanded its team.

Its global portfolio totals 650 hotels and residences across 85 countries. 

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