Infiniti hybrid model launches in the MidEast

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Infiniti Q50 officially launched across the Middle East this week, with the Japanese carmaker confirming the new model will be the brand’s first hybrid range in the region.

Infiniti Q50 Hybrid features a 3.5-litre V6 petrol engine with Infiniti’s Direct Response Hybrid System, delivers 350 horsepower and is capable of reaching 100km/h from a standing start in 5.1 seconds.

Juergen Schmitz, general manager of Infiniti in the Middle East, said: “Infiniti Q50’s muscular, athletic appearance brings a blend of dynamic exterior styling and Infiniti’s signature ‘double wave’ interior to create design which creates an emotional engagement. Infiniti Q50’s looks alone make it standout in its class.

“But Infiniti Q50 also introduces a new era of technology and features to our range. After ten years of development, we have transferred the digital steering system used in aviation for decades to the automotive industry and made it standard across the Infiniti Q50 range in the Middle East.”

Unique features of the car include the Predictive Forward Collision Warning system, which alerts the driver to risks that lie beyond their field of view and which senses the speed and distance of the vehicle directly ahead, in order to avoid potential accidents.

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