Intel is working hand-in-hand with its Saudi partners this week to ‘set the agenda’ for GITEX Saudi Arabia, according to Samir Al-Shamma, GCC general manager for the components giant. “Intel’s participation at GITEX KSA this year is themed around Intel Core 2 Duo,” said Al-Shamma.
“Intel is working with MNCs and channel partners to demonstrate the energy-efficient performance capabilities of Intel Core 2 Duo, and showcase its latest Core 2 Duo based platforms: Intel vPro technology and Intel Centrino Duo mobile technology,” he continued.
“We are participating through our partners to showcase our latest offerings, and our aim is to enable these channel members for the transition to our latest products. We also aim to educate the end users on our latest offerings that will improve how they work and live. We view GITEX KSA as a good opportunity for us to help our customers understand the value proposition of our offerings. We have increased our participation this year through our partners,” he added.
“The show has always presented Intel with the perfect opportunity to showcase new technology, to meet customers face-to-face and to discuss with them how Intel can best serve them and their needs. As far as consumers are concerned the GITEX Shopper area provides an excellent forum to work with regional retailers to engage directly with visitors and to bring technologies to life in a fun and exciting manner.”
Intel reckons that it has the perfect solution for both businesses and consumers in its extensive portfolio.