J.Lo paid $250,000 to open Dubai car showroom

Al Nabooda Automobiles' new Audi showroom is the largest of its kind in the world
US singer Jennifer Lopez, popularly known as J.Lo.

US singer Jennifer Lopez, popularly known as J.Lo.

US singer Jennifer Lopez, popularly known as J.Lo, was paid nearly AED1m (US$250,000) to open a car showroom in Dubai, it was reported on Thursday.

The singer, actress and former American Idol judge arrived in Dubai on Wednesday and attended the official opening of Al Nabooda Automobiles' new Audi showroom. The new facility on Sheikh Zayed Road is reportedly the largest Audi showroom of its kind in the world.

The singer is in Dubai to play a concert at Dubai’s Media City as part of her sell-out ‘Dance Again’ world tour. While Audi Middle East is one of the official sponsors of the gig, the singer was rumoured to have been paid US$250,000 (AED918,275) to be the surprise special guest at the showroom launch, according to a report by Arabian Business’s sister website AhlanLive.

“It's my first time here and I am so excited. I have had a lovely day out there today, I feel the weather is really good right now, you guys are very lucky,” Lopez told a gathering of fans and clients at the Audi showroom on Wednesday.

In a statement sent to Arabian Business, Audi Middle East would only confirm that it was sponsoring Lopez's performance in Dubai and had arranged the showroom appearance, but declined to confirm how much Lopez was paid to attend the opening.

Lopez is reported to be staying on Palm Jumeirah and will remain in the emirate until Friday.

Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

NOTE: Comments posted on arabianbusiness.com may be printed in the magazine Arabian Business

Please post responsibly. Commenter Rules

Posted by: nastyrunner

In my opinion, no matter who ever open's the showroom, it will not bring a difference to the Customer. Instead of paying money to J Lo, they could have added more amenities for the Customers in the Showroom and provided better After Sales Service.

Posted by: SamiraM

I totally agree!!

Posted by: tony

Cool, now Al Naboodah can jack up its VW/Audi/Porsche prices even more. So basically it us consumers who paid J-Lo.

Posted by: Saudi Engineer

Capitalism at its finest...

All comments are subject to approval before appearing

More from Arabian Business

Saudi Telecom to form $500m venture capital fund

KSA is elected to the UN Women’s Rights Commission. Yes, you read that correctly

Abu Dhabi signs deal to set up medical tourism network

Aldar hired to build new $272m Abu Dhabi media free zone

Arabtec rights-issue investors left with 33% loss in one week

Brand View: Investing for the future