President of Schneider Electric on the challenges of implementing energy efficient products in the GCC building market
What were the biggest challenges Schneider Electric faced over the last year?
Obviously, the last year was extremely segmented. The fates of the world’s countries were very different from one place to another. We had to keep adapting to everything that was happening. There were a few turbulences, of course, and we had to adapt everywhere.
However, I would say that we haven’t changed one thing in the way that we’re driving our business in the Middle East.
We’ve kept investing, kept developing, kept building our positions. This is what we’ve been doing (over the last year).
We’ve kept on recruiting people, kept developing people and kept developing our relationship with customers, as well as pushing more possibilities with our customers.
How aware is the region about the benefits of sustainable technology?
For the GCC, one of the very strong points for Schneider has always been the building industry. This is a region where we have done a lot, are doing a lot and will continue to do a lot.
(But) the big change in the last few years has been a willingness to make buildings efficient, which really was not the focus before.
There’s a mobilization around the region, especially in Abu Dhabi, on carbon emissions and sustainable development. This also ties into the value of a building; a building that is technological is more comfortable and has more value on the market than a usual, ordinary building.
However, there is a very clear commitment to Sheikh Zayed bin Sultan al Nahyan’s vision of sustainable development.
There is a big willingness to experiment and deploy big technologies to create something that is really new.
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