Jordan tourism down $70m amid Egypt unrest

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PROFIT HIT: Hotels in the kingdom had seen a surge in cancellations, particularly from European travellers due to civil unrest in the two North African countries. (Getty Images)

PROFIT HIT: Hotels in the kingdom had seen a surge in cancellations, particularly from European travellers due to civil unrest in the two North African countries. (Getty Images)

Jordan’s tourism industry has taken a $70m hit as a direct result of the ongoing civil unrest in Egypt, government data has shown.

Government data has estimated tourism losses at around $70m, or a quarter of the country’s tourism income, as travellers amend their plans to skirt the Middle East.

Michael Nazzal, chairman of Jordan's Hotels Association, said that hotels in the kingdom had seen a surge in cancellations, particularly from European travellers.

Nazzal’s comments were echoed by Mohammad Samih, chairman of The Jordan Inbound Tour Operators Association, who said some 40 percent of bookings to April 2011 had been cancelled.

On Tuesday, Thomas Cook Group, Europe’s second-biggest tour operator, said the cost of cancelled trips to Egypt and Tunisia and of repatriating customers may reduce profit by about $32m.

Unrest in the two North African countries will hurt fiscal second-quarter profit, though Thomas Cook is trying to mitigate the damage by booking vacationers to other destinations, the Peterborough, England-based company said in a statement. The tour operator also reported a narrower loss in the three months ended December 31.

Thomas Cook and larger rival TUI Travel have scrapped trips from some European countries to Egypt and Tunisia and brought customers home early. TUI Travel said last week that profit may be reduced by as much as £30m.

The UK Foreign Office has advised against non-essential travel to the Egyptian destinations of Cairo, Alexandria, Luxor and Suez.

“We aim to mitigate all of the £20m,” CEO Manny Fontenla-Novoa said on a conference call. “There’s been plenty of booking to other destinations,” particularly Spain and Greece, said the CEO, who reiterated a full-year operating profit target of £420m.

Egypt accounts for about seven percent of Thomas Cook’s annual profit, according to John Beaumont, an analyst at Matrix Capital in London. If bookings to the country return to normal by the summer season, the impact would be more contained, he said.

Political turmoil may drive customers to the larger travel companies “because of their financial security and experience of looking after customers during times of significant disruption,” Nick Batram, a London-based analyst at Peel Hunt, said in an email.

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Posted by: Helen

I agree with Tammy. I am going to Jordan next week and am really looking forward to the trip. Unrest elsewhere will not put me off. Jordan is one of the safest, democratic and peaceful countries in the middle east. If you are put off by unrest over 2000k away you will never travel.

Posted by: Richard

I completely understand. I am booked to come to jordan for ten days at the beginning of April and I am not sure I am going to go. My friends here in the states, think I am crazy to even consider going to Jordan. I not sure how you fix the situation, but I think you need to do more publicity about how safe it is for tourist. We had your queen on u.s. t.v. the other night and she was a great spokesperson for safety.
What I also find interesting is there are not inticements to come to Jordan. Jordan is one of the most expensive countries I have ever planned or have visited. Hopefully I will be able to come and enjoy your wonderful country. Oh you should try and make it easier for solo travelers to visit wadi rum. I have decieded not to go there because of safety concerns and not being able to find a guide at a reasonable price.

Posted by: Tammy

I just returned from a trip to Jordan. Not once during my two-week trip did I feel uncomfortable or unsafe. I have travelled extensively and have never experienced such genuine hospitality and warmth. Do not listen to what you hear a lot of it is exaggerated by the media to sell stories. Would you cancel a trip to London because there were student demonstrations as was the case in November? While the country is more expensive than others do not forget that it is not a mass market destination and it truly offers value for what you are paying both in facilities and in sites and variety. Wadi Rum by the way was my favorite stop and should not be missed. Again, not once did I feel unsafe. Go to Jordan. I had an amazing time and will be going back very soon

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