Jumeirah launches GDS private label

Dubai-based Jumeirah has launched a competition offering travel agents worldwide the chance to win a stay at Jumeirah for the next 10 years.
By Sarah Campbell
Wed 14 Dec 2005 04:00 AM

Dubai-based Jumeirah has launched a competition offering travel agents worldwide the chance to win a stay at Jumeirah for the next 10 years.

This competition is part of a fully integrated marketing communications campaign Jumeirah has launched, named ‘Think Jumeirah, Think JT’, to promote the group’s new private label GDS code, JT, which will officially go live on December 1.

The competition, which is open to travel agents using a GDS to process hotel reservations, provides participants with the chance to win a variety of prizes, with the top prize being a one week annual stay at a Jumeirah property for the next 10 years.

“We are very excited about the competition, which is one of the richest the travel trade industry has ever seen. We look forward to welcoming the travel agent community to play in the competition and to award the winners with a series of unrivalled luxury experiences within our hotels & resorts,” said Bill Walshe, chief sales & marketing officer for Jumeirah.

On the launch of the private label code Walshe added: “The introduction of ‘JT’ as the private label code for Jumeirah is another important step towards global recognition for our brand. JT will be available on all four GDS platforms and its introduction is a significant step in the journey to make us easy to do business with for our customers.”

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