Kitsch expands cupcake business to Saudi Arabia

Kitsch Cupcakes announced on Tuesday it was set to expand operations to Saudi Arabia after running successful outlets in the UAE.

The popular bakery business will be opening its first fully fledged outlet in Riyadh later this month, it said in a statement.

The Kitsch Concept was founded in 2006 in Beirut by childhood friends Dalia Dogmoch and Racil Chalhoub.

After the success of the Kitsch concept in Lebanon, they opened outlets in Dubai and Abu Dhabi.

The new branch in Saudi Arabia will be the first branch for Kitsch Cupcakes outside the UAE, the statement added.

"We are very excited about opening our first branch in Saudi Arabia later this month as we have a large Saudi-customer base in the UAE who have been asking us to open for such a long time and now the time has come," said Dogmoch, chief baker and co-founder, Kitsch Cupcakes.

Kitsch Cupcakes is famous for its Red Velvet cupcake, which was rated as the best tasting cupcakes in the UAE by three-star Michelin chef Marco-Pierre White.

"The Kingdom of Saudi Arabia has always been part of our plans but it was important to open there at the right time", added Dogmoch.

Kitsch currently offers 25 different variants of cupcakes in two different sizes, bites and regular.