Korean car giant posts record MidEast sales

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Hyundai introduces the 2013 Elantra GT during the media preview of the Chicago Auto Show at McCormick Place on February 8, 2012. (Getty Images)

Hyundai introduces the 2013 Elantra GT during the media preview of the Chicago Auto Show at McCormick Place on February 8, 2012. (Getty Images)

Hyundai Motor Company on Sunday announced record sales for the Middle East region in 2012, breaking the 300,000 vehicles barrier for the first time.

The world's fourth largest automotive manufacturer registered a 7.7 percent increase compared to 2011, with total sales of 305,800 units.

The Korean manufacturer sold its two millionth car in the region since it began exports in 1976, it said in a statement.

Kuwait registered the biggest growth with sales up 80 percent to 10,828 units, followed by the UAE with a year-on-year increase in sales of 66 percent to 20,031 vehicles.

Saudi Arabia maintained its position as Hyundai's single biggest market, increasing sales by 15 percent to 123,796 units.

Hyundai's compact car topped the sales chart with 75,133 Accents snapped up by customers, followed by the new generation Elantra which registered sales of 66,414 units.

Tom Lee, head of Hyundai Middle East's regional headquarters, said: "This record-breaking sales growth reinforces the success of Hyundai's acclaimed 'modern premium' brand direction, which means that we are producing cars of the highest quality, cars that customers are buying in ever-increasing numbers."

Globally, Hyundai Motor Company also experienced a record year, with sales of 4.4 million cars, equating to an increase of 8.6 percent on the previous year.

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Posted by: Ed B

Hyundai's are excellent cars, and their design is top-notch. We own a Hyundai back home and are very happy with it. I will there always stick with Hyundai.

But here in the Middle East I always bought American and European cars because they are mostly fully equipped with the minimum safety features (Side impact bars, front and side air-bags etc). I found that Hyundai, like some other Korean and Japanese vendors do not put vehicle safety as top priority. Most average priced cars from Hyundai cars come with 1 or if lucky with 2 air-bags only; without the option to have additional side air-bags installed. There maybe even more safety features deleted for this market that we cannot see or know about. The sales people have no idea when I ask about these things......

Posted by: aslamk

Kuddos to Hyundai, I am too a owner of Veracruz.
The Koreans have done extra R&D to get this amazing status worldwide.
Please maintain after sales service too in good standard for a long run success.

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