Landmark unit eyes Fun City rollout in GCC

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Landmark Leisure, the entertainment division of Landmark Group, is set to open seven new Fun City centres across the region in the first half of 2013.

The new Fun City centres will be opened in partnership with realty groups Safeer Group, Al Hamra Group and Aswaq Management, a statement said.

Four of these new centres will be based in the UAE and will be located at Century Mall in Mamzar, Safeer Mall in Sharjah, and Abu Dhabi Mall & City Mall Madinat Zayed City in the emirate of Abu Dhabi.

Bahrain and Kuwait will also have new centres at Riffa and Muharraq and Salam Mall respectively while Qatar will see the launch of a new centre at Ezdan Mall in Doha.

The plans follow the recent opening of Fun City centres in Safeer Mall, Sohar, Oman, Safeer Mall, Ajman and Safeer Mall, Ras Al Khaimah, adding 52,578 sq ft of retail space.

Landmark Leisure said it will also unveil its new brand Fun Ville in the first quarter of 2013.

Major attractions at Fun Ville will include the Fun 'n Learn play areas that are designed for younger children up to six years.

The first Fun Ville centre in UAE is scheduled to open doors to its visitors in November this year at the newly developed Al Hamra Mall extension in RAK.

Silvio Liedtke, chief operating officer, Landmark Leisure said: "These are exciting times for us at Landmark Leisure as we are expanding rapidly. Not only will Fun City be more accessible at newer locations, but our little visitors will also be spoilt for choice with the launch of Fun Ville.

"All our brands at Landmark Leisure have been developed keeping in mind our consumer's need and safety. Fun City has been the strongest brand in the category and we are extremely proud to be able to create different, customised offerings that cater to our diverse consumers with different requirements", he added.

Dubai’s Landmark Group, owner of the Middle East franchise of global health and gym brand Fitness First, said earlier this week that it is to invest $150m as part of a three-year regional expansion plan.

The company currently has a network of 48 clubs across 38 locations in the region. It has opened 22 new clubs in the last two years and last year it reported a 33 percent increase in memberships and 30 percent growth in year-on-year sales.

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