Managing partner of Blossom Sweets, Amna Al Hashly, tells StartUp how the family-run business has been able to bloom
When asked how Blossom Sweets started, managing partner Amna Al Hashly is succinct.
“Blossom Sweets is the birth of creativity and passion,” she says about the bakery she launched in 2011 with her sister.
The result of the duo’s love for tasty treats, the Abu Dhabi bakery has gone from strength to strength since first opening its doors, almost doubling its staff from eight to seventeen, and selling more than one million desserts to date.
Operations have expanded quickly, with the sisters branching out into the commercial market and developing a capacity to serve large orders.
It’s all a far cry from the family favours they used to produce at a young age.
Al Hashly says: “My sister Lamia is the founder of Blossom Sweets. She has been extremely passionate about baking as well as every form of art and design from a very early age.
“Initially Lamia started baking for very close family and friends and it was well received among all. She continued to be inspired with her collection of cookery books and travel. She was so mesmerized with the fine and delicate pastries and exotic deserts.
“She instantly knew it was her calling to create art through food in her own land.”
Al Hashly admits she also had a love for baking and design, as well as the added ingredient of ambition, and the sisters decided to open a small patisserie – Blossom Sweets.
And they immediately attracted attention.
“Through a lot of learning, understanding what customers prefer, and speaking to top industry experts, our products were a huge success.
“Now we can confidently say that we are the only shop to offer an array of classic, modern and fusion Middle Eastern flavours desserts, pastries and cakes.”
Hard work is something that is ingrained in the sisters’ approach to business, especially when it come to finding the best recipes and tastes.
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