Italian sports marquee Ferrari is unlikely to launch an autonomous vehicle, according to chief marketing and commercial officer Enrico Galliera.
Speaking to Arabian Business at the Dubai Motor Show, he said, “It would be very difficult [to launch a driverless Ferrari].”
However, he said the firm is working on new features to make its cars’ safer and more fun to drive.
Galliera added Ferrari will not be launching an all-electric car, either.
“Electrification is certainly a global trend that every single manufacturer has to follow, including Ferrari, but electric [cars] are a different game. For the time being, [they are] not in the plan of the company.”
“The reason [customers] buy a Ferrari is the emotion to drive; driving the car. The core value of a Ferrari remains in the sound, the performance, the beauty of the design and the emotion to drive. So this is where we are focusing and will continue to focus,” he said.
Ferrari initially started manufacturing racing cars. It is known for its family of V12 engines, some of which go from 0-60 mph in less than 2.9 seconds.
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