The top three menswear trends to follow this season are 1990s sportswear, heritage fabrics, zip top cardigans and colourful knitwear and suits, according to Mr Porter buying director Fiona Firth.
The trends are incorporated in the online luxury brand’s own private label, Mr P, which launched in early November. It promises to offer the modern man contemporary every day essentials that can mixed with casual, formal or technical pieces. Mr P will release five capsule collections every year.
“You’ll find tailoring and relaxed tailoring in the suiting and unstructured blazers, at the same time as seeing cosy knitwear and essential basics like t-shirts within the collection. We like to think we have thought about all of our customers when building the collection, so that there is something there for everyone, no matter the age or occupation,” Firth told Arabian Business.
She said customers in the GCC look for summer essentials as opposed to winter pieces due to their location in the Northern Hemisphere. However, she said Mr P’s collections throughout the year will include lightweight fabrics and seasonal designs.
Firth revealed the most popular brands amongst GCC customers on Mr Porter include Brunello Cucinelli, Berluti, Lora Piana, Common Projects and Falke.
Mr Porter, part of the the Yoox Net-A-Porter group, will localise in the region by 2019 as part of its joint venture with Emaar chairman Mohamed Alabbar and his firm Symphony Investments, which owns 40 percent of the group’s shares.
The agreement will see Alabbar’s Symphony Investments manage all the group’s multi-brand online stores in the region, including Mr Porter, Net-A-Porter, Yoox and The Outnet. It will include the establishment of a distribution centre in Dubai which will offer same-day delivery. A Dubai-based sales, marketing and customer care office will also open in the region.
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