Revealed: 3D men's tailoring comes to the UAE

Technology allows customers to check if their bespoke suits fit their frame, before they make an order
British luxury couturier Ascots & Chapels has introduced 3D visualisation software to create customised garments.
By Lubna Hamdan
Sun 10 Dec 2017 01:02 PM

British luxury couturier Ascots & Chapels has introduced 3D visualisation software to create customised garments.

The technology, expected to help eliminate human error and time-consuming processes, allows customers to see how their bespoke suits will look like on their frames before they proceed to make an order.

Clients begin the customisation process by selecting their preferred fabrics and lapel widths. The software will then render a 3D image of the finished product.

“Through introducing the revolutionary 3D technology in the GCC market, Ascots & Chapels seek to build a distinguished client base and want them to feel more confident with their impeccable bespoke suit that is being stitched to perfection based on their individual preferences," Gary Sweeney, brand manager at Ascots & Chapels, said.

The 130-year brand is known for its high-end bespoke garments, though it offers additional services such as personalisation, monogramming, repairs and alterations. Its stores are present across several locations in the UAE, including DIFC, Dubai Marina Mall, Al Raha Mall Abu Dhabi and more.

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