Saudi Arabia has long toyed with the renewable energy sector, announcing ambitious plans to develop wind and solar projects, without any success to date. Recent new measures, however, have given hope that the kingdom is finally ready to embrace the sector and harness its climatic advantage.
As social media influencers increasingly demand attention in the GCC, questions of transparency and brand relationships have become more pertinent. ITP Live’s first Influencer Marketing Summit put many of the best in the business on stage together to unravel the intricacies of the emerging industry
Home insurance in the GCC remains remarkably low, despite arresting reports of fires that have caused costly damage to homes and treasured possessions. Industry players say residents are finally sitting up and taking note, but the transitory nature of expats and a general lack of awareness continue to suppress demand.