40 and Under: the Most Influential Young Arabs in the Middle East
Huda Kattan

Industry: Entertainment and media

Company: Huda Beauty

Designation: Make-up artist, beauty blogger, founder of Huda Beauty

Country: Iraq

Age: 34

Country of residence: Iraq

She might have started as a make-up artist, but Huda Kattan has come a long way since, becoming the region’s most-followed influencer on Instagram. With 22.6 million followers, her reach surpasses some of Hollywood’s top celebrities. She started making how-to YouTube videos, offering beauty tips and tricks, then launching her own brand, Huda Beauty. The collection, which is sold in Sephora across the region, is an all-time bestseller. But it is Kattan’s support of emerging make-up artists that really makes her stand out.