Luxury boys toys show set for Mideast debut

An interactive exhibition focusing on luxury toys for top executives is coming to the Middle East for the first time in April, organisers have announced.

Big Boys Toys launched in Beverly Hills, US, with the global unveiling of the star of the show - the world’s fastest street legal supercar and triple world record-breaker, the Maxximus G-Force.

It will form the centrepiece of The Big Boys Toys Super Show, which will be held at Abu Dhabi National Exhibition Centre (ADNEC) from April 30 to May 2.

With seven hi-octane zones designed to appeal to anyone with a Y chromosome – Drive, Ride, Off Road, Marine, Aviation, Lifestyle and Wired – the super show has already established its credentials as one of the largest male lifestyle events in the world.  

The Big Boys Toys Super Show now comes to the Middle East for the first time in its 11 year history thanks to Artaaj, the UAE events and promotions specialist.

The record-breaking Maxximus G-Force supercar, designed by Maxximus Technologies, will undoubtedly be one of must-see attractions.  It is capable of 0-60mph in just 2.134 seconds.

Biju Jayaraaj, CEO at Artaaj, said: “Big Boys Toys is much more than an exhibition – it is a unique super show comprising interactive features across all zones.

"The Maxximus G-Force is just one of the fantastic products on display and we expect to see tens of thousands of visitors from across the Gulf – and beyond – during the event.”