Luxury car maker sees 27% MidEast sales rise

Jaguar Land Rover says sales up 68% in region in March to round off successful fiscal year
(Bloomberg)
By Andy Sambidge
Mon 29 Apr 2013 01:32 PM

Luxury car maker Jaguar Land Rover MENA has posted its best ever sales month for the Middle East and North Africa region in March, with sales up 68 percent.

The March figures represent a strong end to the 2012 - 2013 fiscal year for Jaguar Land Rover MENA, with total combined sales seeing an uplift of 27 percent, the company said in a statement.

Land Rover led the charge, with the Range Rover Evoque and recently introduced all-new Range Rover contributing to a jump in sales of 29 percent in 2012-2013.

Jaguar mirrored the trend with sales up 19 percent, the statement added.

Robin Colgan, managing director for Jaguar Land Rover MENA, said: "Our performance in the region continues to go from strength to strength, reflecting both the strong economics in many of our key markets and an unprecedented offensive from JLR.

"We expect to see further growth this year driven by our line-up and new product, including the recently revealed Range Rover Sport and the Jaguar F-TYPE."

Land Rover saw a 210 percent sales increase on the Range Rover Evoque in its first full year.

Both brands delivered their strongest regional performance for 2012-2013 across the North Africa markets, the company said.

Other Jaguar Land Rover regional market highlights included Azerbaijan, as well as key GCC markets including the UAE, Qatar, KSA and Kuwait, which all enjoyed double digit growth across both brands.

Al Tayer Motors, Jaguar Land Rover's exclusive distributor partner in the UAE, delivered an all-time record sales month for Jaguar Land Rover in March.

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