Specialist in MICE market set to open property in Doha's business district in 2014
Luxury hotel brand Pullman is set to make its debut in Qatar after inking a deal to open a property in Doha's business district in 2014.
The hotel will be a partnership between Accor Middle East and Twin Towers Company, the companies said in a joint statement.
The Pullman brand, which specialises in the MICE (meetings, incentives, conferences and events) market, is part of the Accor Hotels company and now has a total of 59 properties across the world.
Christophe Landais, managing director, Accor Middle East, said: "Qatar's growing importance as a leisure and business destination has established Doha as an international hub. A significant surge in the number of corporate and MICE travelers visiting Qatar has been observed over the last few years."
The Pullman Doha West Bay will feature 470 keys (373 rooms and 97 serviced apartments), extensive meeting space including a ballroom of over 1,300sq m and three restaurants.
The property is currently under construction, with excavation works having been recently completed and the design process is now progressing.
The Pullman Doha West Bay in 2014 follows the opening of the Pullman Dubai Mall of the Emirates in September 2010.
Accor said it will soon reinforce the presence of the Pullman brand in Dubai with the opening of the Pullman Dubai Jumeirah Lake Towers early in 2012 and the refurbishment of the Deira City Centre hotel.
Accor added the Pullman brand will eventually cover 13 major Middle East countries representing a potential network of up to 18 Pullman hotels.