Man behind TV darts aims for bullseye in MidEast

Barry Hearn looks to cash in as region prepares to host first professional darts event
Professional Darts Corporation chairman Barry Hearn.
By Courtney Trenwith
Wed 23 Jan 2013 04:54 PM

The Englishman who turned snooker, darts and ping
pong into multi-million dollar international phenomena has announced the
first professional darts tournament in the Middle East in a bid to spread the
money-making sport to the region.

The two-day tournament will bring the top eight players
in the world, including 16-time world champion Phil ‘The Power’ Taylor, to
Dubai and will kick off the inaugural six-tournament World Series of Darts.

There are no professional darts players in the Middle
East, but Professional Darts Corporation chairman Barry Hearn – who has
generated millions from turning the pub game into a television success – said
it was a “hugely popular” grassroots sport in the region, which was yet to be
financially exploited.

Hearn, who is now believed to be worth GDP£20m, said the Middle East was an important
market to spread the darts empire worldwide.

“The Middle East is developing more and more of a
reputation for quality events,” Hearn said. “If you’re looking at a global expansion, I don’t think
you can ignore the Middle East anymore. You’ve got a high standard of living,
you’ve got excellent facilities, you’ve got great TV production; it’s a good
time zone as well.

“It ticks an awful lot of boxes. The box we don’t know
about is the live audience box. Do we get, as we get in every other event
around the world, sold out notices? That’s the key, and we won’t know that
until we do it.”

Hearn said reaction on the internet indicated there was
“an awful lot” of enthusiasm for the game in Dubai.

He expected the event to attract an initial crowd of about 4,000,
with millions more watching the event on pay TV, helping to spread
its popularity even further in the region.

The Dubai tournament is sponsored by Dubai Duty Free and
is backed by One Events and Radar.

The knockout competition will be held at the Dubai Tennis
Centre May 23-24. Tickets cost from AED199 (US$54) for one day or AED299 for two days.

Subscribe to our Newsletter

Subscribe to Arabian Business' newsletter to receive the latest breaking news and business stories in Dubai,the UAE and the GCC straight to your inbox.