Manchester United Football Club has launched a dedicated Twitter account in Arabic in a bit to expand its presence in the Arabic world, it was confirmed at the weekend.
“Fans around the world can now access official Arabic-language Manchester United news on Twitter. The club’s latest Twitter account launched today (Sunday 3 November) at www.twitter.com/manutd_ar. The Arabic feed will provide translations of the English account’s key posts, as well as unique content for its followers,” the club said on its official website.
The iconic club already has bespoke Twitter feeds for English (@manutd), Japanese (@manutd_jp), Spanish (@manutd_es), Indonesian (@manutd_id) and Malaysian (@manutd_my) fans.
It is the latest effort by the English club to tap into the Middle East and Arabic-speaking community. In September, Emirates NBD, the UAE’s biggest bank, signed a five-year partnership with the club.
The agreement will see the Dubai-based lender become the football club’s exclusive financial partner in the UAE and will allow it to offer branded credit cards. It joins a line-up of international sponsors associated with the club, which includes Aon, Nike, Chevrolet, Bulova, DHL, Epson, Santander, Maybank, Standard Bank and Danamon.
“As one of the most popular sports in the world, football instantly touches the hearts of millions. Working with one of the giants of this beautiful game offers us an important platform to connect emotionally to the millions of fans,” said Suvo Sarkar, general manager of retail banking at Emirates NBD.