McCartney ties up with Jordan studio for 3D cartoon

Amman-based RGH Entertainment and Unique Features to produce British musician's book as a feature film
By Salma Awwad
Thu 03 Oct 2013 02:53 PM

Amman based Rubicon Group Holding (RGH) and Unique Features are partnering with Sir Paul McCartney to bring his children’s book to life. McCartney will write original songs for the animated feature ‘High in the Clouds’ which will be directed by Tony Bancroft  and screened in 3D.

The partnership was jointly announced today by Randa Ayoubi, CEO of RGH, and Unique Features partners Michael Lynne and Bob Shaye.

“It’s a great privilege for us at RGH to be bringing this endearing and entertaining tale to the big screen in 3D. Working with Unique Features and Sir Paul McCartney, we hope to translate 'High in the Clouds' into a memorable movie experience and launch a franchise to be enjoyed by children and families for many generations,” said Ayoubi.

The film project is based on the children’s book about a squirrel's quest to find a fabled animal sanctuary called Animalia, written by McCartney, Geoff Dunbar and Philip Ardagh.

McCartney will compose a number of original songs for the film, whilst Tony Bancroft (of Mulan fame) will direct the feature from a screenplay adapted from the book by Josh Klausner, who previously penned 'Shrek Forever After'.

Evolution, the exclusive consumer products agency for RGH, will spearhead the global licensing and merchandising campaign for the film.

“High in the Clouds is a passion project for me. I am thrilled to be working in partnership with Randa Ayoubi and David Corbett at RGH, and David Michael Lynne and Bob Shaye of Unique Features. Working with the highly creative talent at these companies together with Josh Klausner and Tony Bancroft, we will be able to create a warm, funny and moving animated film that will resonate with worldwide audiences,” said Sir McCartney.


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