Fast food giant McDonald’s will display nutritional information on the packaging of all food products sold at its restaurants across the Gulf amid ballooning rates of diabetes and obesity in the region.
The US chain will provide customers at its 360 outlets in the region with details of calories, fat, salt and carbohydrate content.
McDonald’s says that the move, which is already being rolled out, is designed to help consumers in the GCC make more informed lifestyle decisions.
The Gulf has some of the highest prevalence of obesity and diabetes in the world, with the International Diabetes Foundation last year forecasting that about 20 percent of the population is afflicted by the disease.
According to McDonald's own website, a single meal can contain about 1,300 calories. The recommended daily limit for women is approximately 1,500 calories and 2,000 for men.
“We have always been committed to helping consumers make informed choices about the food they eat, and this is just one of many ways we’re making our information more accessible to them,” said Yousif said Abdulghani, managing director, McDonald’s Middle East and Africa.
“Put very simply - we're proud of the food we serve, and want customers to understand what goes into it,” he added.
Consumers in the GCC are spending US$2m a day eating fast food giant at McDonald’s, according to the company. The six GCC countries see about 900,000 customers a day across 360 McDonald’s outlets.