A comprehensive renovation strategy worth more than US$200m is underway at Le Meridien hotels in the Middle East and Africa.
Starwood Hotels and Resorts, and owners of 13 hotels and resorts in the region have committed to significant product upgrades over the next three years.
Le Meridien and Westin global brand leader Brian Povinelli said: "Since acquiring Le Méridien in 2005, Starwood and its hotel ownership groups have made a tremendous effort to enhance and create a consistent portfolio around the world.
"Le Méridien now boasts the best performance measures in the brand's history, and our focused efforts on the Middle East and Africa hotels will only help ensure Le Méridien maintains its best portfolio ever."
A key element of the upgrades will focus on reconfiguring the lobby into a social gathering place, known as the Le Meridien Hub experience. Le Méridien Hub focuses on enhancing the guest arrival experience with contemporary, curated artwork and a sophisticated café experience.
The 13 Le Méridien hotels and resorts completing or currently undergoing renovations include: Le Méridien Al Aqah Beach Resort in Fujairah, Le Meridien Al Khobar in Saudi Arabia, Le Royal Méridien Abu Dhabi, Le Méridien Makkah and Le Royal Méridien Beach Resort & Spa in Dubai.
Le Méridien Mina Seyahi in Dubai has recently re-opened after a ten-month renovation.
Additionally, Le Méridien will this year add a new hotel in Egypt, where the brand currently operates four properties.
Le Méridien Cairo Airport will open in September 2013.For all the latest business news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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