Mercedes unveils new S-Class in the Middle East

The new generation of Mercedes-Benz’s flagship car revealed for the first time in the UAE by Gargash Enterprises.

For the first time in th­­e history of the S-Class, Mercedes-Benz has developed a long-wheelbase saloon. The new S-500 is powered by a twin-turbo V8 engine that produces 455 hp and a torque of 700 Nm.

While there are faster and more expensive cars, the S-Class is often seen as the benchmark in the premium luxury segment, and that’s a position Mercedes intends to maintain.

"One mustn’t forget how the S-Class has changed automotive development immensely. It has enhanced and added an essence of magnificent luxury to Mercedes-Benz, as it has done for many years. This fact backs up why the series, the S-Class, is the world’s best-selling luxury vehicle,” said Wassim Derbi, marketing manager of Gargash Enterprises.

Derbi stated that more than 64,000 V220 and V221 models have been sold in the Middle East alone.The S-Class has been the flagship model for Mercedes-Benz for over fifty years with its multiple variations. Since the initial launch of the 220 model in 1999, Mercedes-Benz has reported sales of 3.5 million units globally.

The 2014 version embodies enhanced features from the previous models not only in its design elements, but also in terms of both safety technologies and elaborate luxury features such as an automated perfume dispenser and a hot-stone-style massaging seat.

Safety features include a system that prevents the car from leaving the lane unintentionally, and brake assist (BAS) plus, which uses a stereo camera embedded on the front of the vehicle to help prevent rear-end collisions.

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