More costly to operate e-commerce site than store in mall, say Chalhoub

Chief executive notes that the biggest cost in digital business is the “acquisition of your customer”

Haya

I agree with the above comment. Established retailers in the UAE already have the customer base. The real challenge here is not setting up a perfect e-commerce website to match the stores from the beginning. It's about understanding how e-commerce as a touchpoint will create value to the existing customers and then digitise these aspects to have a coherent experience with the stores.

some bloke

"If you are in a mall? the traffic is coming to you". This to me is everything wrong with the attitude of retailers in the UAE.

The "if you build it they will come" thinking will quickly become irrelevant - if it hasn't already done so.

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