Music player app lets users sing along with lyrics

Forgetful tech-lovers can use iPhone app Shazam to scroll lyrics across their smartphone
The app identifies the song and scrolls the lyrics across the iPhone screen
By Reuters
Wed 25 Jan 2012 04:06 PM

Can't
remember the lyrics to your favorite songs? A new iPhone app might help.

Shazam
Player, released last week, is a music player that, in addition to playing
songs, shows the lyrics too. The app also provides access to the song's music
video, album reviews and artist tour dates.

Shazam
is already well-known for its song identification app that uses the
smartphone's built-in microphone to gather a sample of a song being played in a
room, and then instantly reveals the title and artist name. The service has
over 60 million users in the United States and 175 million users globally.

While
the core Shazam app is focused on providing a simple and straightforward way to
discover new music, the Player app is designed to provide a rich experience for
discovering additional information about the music that people already own.

"This
is a great way to rediscover that music," explained David Jones, Shazam's
executive vice president of marketing, adding that many people have forgotten
the details about the music on their smartphones.

When
playing a song, lyrics scroll across the screen in sync with the music, and
visualizations are tailored to the album being played.

"People
are figuring out what the lyrics actually are that may be in some fast moving
rap songs or hard-to-hear songs," Jones said.

Lyrics
are available for approximately 50,000 songs, with thousands being added weekly
prioritized based on song popularity.

According
to Jones, Shazam is the largest mobile affiliate for iTunes in the world,
selling more than $100 million worth of music each year. The Player app is
positioned to give people the opportunity to buy more music by the artists they
already like.

"I
bought two of Adele's songs, but I haven't bought the whole album. So when I
play those songs, there's a convenient button there to click off to iTunes to
buy the album," Jones said.

Since
launching on the App Store, some users have complained about issues with lyrics
being out of sync, and other user interface bugs. Jones said the company is
working on the issues, and also has a feedback button for user input.

"If
you think the lyrics are out of sync or wrong, all you do is press one button
and that gets fed back to us and our team jumps on it right away," he
said.

Jones
said that in addition to focusing on the apps, the company is forging ahead
with campaigns that incorporate Shazam with television content.

"In
our shows that are shazamable, more people shazam the show than are tweeting
about it," Jones said.

With
television commercials, users can learn more about brands and products such as
accessing product discounts, discovering the closest place to test drive a car,
or getting a quote from an insurance company.

"Advertisers
are spending tens of millions on their television ad campaigns and these
campaigns before Shazam were not clickable," he said.

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