New campaign supports regional talent

Samsung Gulf Electronics has announced the start of its Launching People campaign, a programme designed to unearth and support talented individuals across the GCC.

Budding innovators from the UAE, Bahrain, Kuwait, Oman, Qatar and Yemen are invited to submit ideas for projects in one of four categories – fashion, invention, entrepreneurship and education – in a bid to win financial and technological support to help turn their dreams into reality.

President of Samsung Gulf Electornics, Young Soo Kim, said: “Over the years we have been inspired by the many stories we have heard of people around the region who have done remarkable things with the help of our products.

“These stories made us realise that Samsung doesn’t just launch products, we launch people – and we want to see more.

“Launching People will provide a platform to up and coming talent in need of that extra helping hand to bring their ideas to life. The success of this campaign is tied to the success of its participants and as such we want to invite all who have an idea, no matter how large or small.”

Applicants must submit their ideas between 20 January and 3 March on the competition platform, which will be hosted on the official Samsung Gulf Facebook page, accessible from www.launchingpeople.ae. More details about the application process can be found there.

Samsung will be joined on the judging panel by designer and founder of Reemami fashion label. Reema Al-Banna, Group COO of GEMS Education, Dino Varkey, creator of animates series Freej, Mohammad Saeed Harib, and CEO of Just Falafel, Fadi Malas.

A shortlist of eight applicants will be announced in March, when the competition opens to a public vote to find the final four winners.

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