New TV cartoon boy to be Emirati role model

Mansour TV series set to launch in Jan; to promote Arabic language and culture

A new Emirati cartoon which emphasises the importance of the Arabic language and culture is set to be launched on TV next month.

Mansour, a cartoon about a young boy with big dreams, will begin broadcasting on two UAE television networks beginning in January.

Mubadala Development Company, which is funding the initial phase of Mansour, has signed collaboration agreements with Abu Dhabi Media and Dubai Media Incorporated, awarding both organizations the rights to broadcast the first season of Mansour.

Mansour is the first Emirati production to apply high quality global animation techniques, a statement said.

It said the plot incorporates "important issues facing the young generation into exciting and compelling storylines designed to captivate their imagination".

Creator Rashed Al Harmoodi, said, "Collaborating with popular networks is a key element to Mansour's success. We've targeted channels that mirror the show's artistic innovation and cultural identity.

"The power of the cartoon comes through the richness of the characters, the challenges they face, how they overcome them, and the strength of the storylines. Communicating important values and principals is something that will happen naturally throughout episodes," said Al Harmoodi.

Eissa Al Mail, head of Abu Dhabi Emirates channel, added: "Mansour represents a role model for our sons and daughters from five to 12 years, showcasing positive behaviour around education, health and culture."

Abu Dhabi Emirates channel was established with the purpose of educating the audience about the UAE, its culture, and identity.

Haidar Mohamed, co-founder and general manager, Fanar Productions, the cartoon's producers, said: "This has been a truly inspiring project to be involved in. Through Mansour we've been able to bring to bear cutting-edge technology with powerful storylines that we believe kids will love."

The first 13 episodes of Mansour will be broadcast on both channels from January 3 to February 14. The second half of the season is scheduled to begin on April 3.

Pushing new boundaries in animation, Mansour is the first locally produced cartoon that blends traditional Arabic themes with world class production standards used by animation giants like Disney and Nickelodeon.

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