Oil industry needs to embrace social media, urges OPEC chief

Social media has a growing influence on all walks of society, says Barkindo

Mohammad Sanusi Barkindo, secretary general, OPEC. (Photo: YASSER AL-ZAYYAT/AFP/Getty Images)

Mohammad Sanusi Barkindo, secretary general, OPEC. (Photo: YASSER AL-ZAYYAT/AFP/Getty Images)

The oil industry needs to embrace social media existence and exploit its true potential for getting complex messages across the world in a timely manner, according to an OPEC official.

“Of course, nowadays, we have another information outlet that we simply cannot ignore the face of social media, which seemingly continues to expand with each passing year,” Mohammad Sanusi Barkindo, secretary general, OPEC, told the third GCC Petroleum media forum in Abu Dhabi.

“These are already firmly established applications that are having a growing influence on all walks of society.”

He said OPEC is constantly looking at areas where it can broaden its information dissemination, especially in the promotion of data transparency with organisations such as Joint Organisations Data Initiative.

Under is new transparency drive, the UAE Energy Ministry and OPEC unveiled a new smart app for the organisation’s annual statistical bulletin.

They will also unveil a “big data” project, aimed at developing a comprehensive and easy-to-use multi-dimensional tool for analysing publicly available oil and gas data.

Related:
Topics
Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

NOTE: Comments posted on arabianbusiness.com may be printed in the magazine Arabian Business

Please post responsibly. Commenter Rules

  • No comments yet, be the first!

All comments are subject to approval before appearing

Further reading

Features & Analysis
Natural solution: Saudi's renewed plans meet growing energy demands

Natural solution: Saudi's renewed plans meet growing energy demands

Saudi Arabia has long toyed with the renewable energy sector...

Power to the people in Saudi Arabia

Power to the people in Saudi Arabia

As Saudi Arabia fights to control surging electricity demand...

The upstream movement: Oil producers must invest to avoid another crisis

The upstream movement: Oil producers must invest to avoid another crisis

While oil producers continue to debate a reduction in output...

Most Discussed
sponsoredTracking