CEO says he expects to see similar growth in MENA this year as it launches new content
OSN, the pay-TV network in the Middle East and North Africa, recorded more than 30 percent subscriber growth in 2012, its CEO has said.
David Butorac, CEO of OSN, said he expected similar growth levels this year as it plans to bring more exclusive content and build on innovations such as OSN Play, the region's first digital TV platform.
Butorac said: "The strong growth recorded in 2012 is a clear testament to the success of our compelling content offering, advanced digital innovations and our focus on leveraging the reach of the internet to offer customers more control, choice, content and convenience.
"Our goal for 2013, which has already started yielding results, is to sustain the growth momentum by enhancing our retail presence, providing more premium English and Arabic content and expanding the OSN HD line-up.
"We will also strengthen our OSN Play and OSN Plus HD digital services," he added in a statement.
OSN said it recorded the highest growth in Saudi Arabia (35 percent).
OSN's current retail network spans over 420 touch points across the region and significant investments are being made to expand its presence by 20 percent this year, particularly in Saudi Arabia, the statement said.
The network is also focused on strengthening its presence in new growth markets including Qatar and Libya.
OSN currently has 36 HD channels at 36, with five new channels, already launched this year including two OSN Arabic HD channels.
The company also said its investment and partnerships with local production houses will add more regional flavour to programming schedules this year.
Home to exclusive HBO content, OSN said it will also broadcast over 40 new shows and 50 new seasons this year - several airing at the same time as the US.