Last Updated: Thu, Apr 17 2014 | 8:51 AM |

Sunil John

Asda’a Burson-Marsteller

United Arab Emirates

Having played a key role in building the corporate image of Emaar and handling the personal PR of chairman Mohammed Alabbar, John has also found himself in demand with the upper echelons of the Dubai government.

Sunil John has been at the heart of the public relations business in the Middle East for nearly two decades. During this time he has shaped ASDA’A Burson-Marsteller to be the benchmark of public relations consultancy, advising regional governments, international brands and global and local companies. 

Sunil manages regional operations across 11 ASDA’A Burson-Marsteller offices and eight affiliates in the Middle East and North Africa and oversees the agency’s operations across 17 countries in the region.

The success of the company has been widely acknowledged, notably in 2006 when it was named "PR Agency of the Year” by Campaign Middle East.  Also in 2007, ASDA’A Burson-Marsteller dominated the Gulf Marketing Review Effectiveness in Marketing Awards for Public Relations, winning two of three awards for its work on the BBC World Service and Emaar Properties.

Sunil was ranked 25th in the Arabian Business Expat 50 of the Most Influential Expats in the Middle East. Sunil is the only PR industry figure to be on the list which was released in May 2009.

Sunil serves on the National Advisory Council for the College of Communication and Media Sciences at Zayed University and is the UAE national chairman of the International Public Relations Association 9IPRA).  He is also vice president of the IPRA Gulf Chapter.

Related articles

Wadah Khanfar to speak at PR congress in Dubai

Wadah Khanfar to speak at PR congress in Dubai

Thursday, 16 February 2012 5:40 PM

Former Al Jazeera boss leads big name line up for PRWC in March

Rising costs of living biggest challenge for Arab youth

Rising costs of living biggest challenge for Arab youth

Tuesday, 15 March 2011 1:13 PM

Growing inflation seen as key trigger factor in Arab anti-government demonstrations

Vast majority of Arab youth want right to vote

Vast majority of Arab youth want right to vote

Tuesday, 15 March 2011 11:42 AM

Some 92 percent of youngsters say democracy is a key issue for them in regional survey

Gaddafi must go, say 75% of young Arabs

Gaddafi must go, say 75% of young Arabs

Tuesday, 15 March 2011 11:15 AM

Vast majority of Arabs say democracy is key to Middle East, back uprisings, poll shows

Related searches

Sunil John: Subtle PR evolution is taking place

Friday, 3 January 2014 10:59 AM

The always-online youth generation is bringing a new dynamic to Arab gov't communications, argues ASDA’A Burson-Marsteller CEO

Expat Power 50 2009-Sunil John

Monday, 18 May 2009 5:15 PM

Expat Power 50 2009-Sunil John

Dubai businessmen behind new Indian movie ‘The Lunchbox’

Tuesday, 10 December 2013 3:12 PM

Sunil John, Arun Ranachari are producers of The Lunchbox which is set for premiere at Dubai Int'l Film Festival

Talking heads

Sunday, 11 March 2012 11:44 AM

With the World Public Relations Congress kicking off this week, event chairman Sunil John gives his thoughts on the rise and rise of the regional PR industry

The spin doctor

Saturday, 13 March 2010 4:00 AM

Asda'a's Sunil John explains if the PR message has changed after the crash.

Sultan of spin

Saturday, 21 February 2009 4:00 AM

Sunil John, CEO, ASDA’A Burson-Marsteller.

Enjoying the perks of being in ‘pole position’

Sunday, 23 October 2005 4:00 AM

Asda’a boss Sunil John has built a PR empire from humble beginnings but he tells Richard Abbott that PR remains undersold.

This Week's Magazine »

Cover Story

Moment of truth for the Arab youth
This year’s Arab Youth survey suggests that entrepreneurial spirit is high and a growing number of young Arabs would like to work in the private sector.

Also in this issue

Subscribe Now