Sunil John, CEO, ASDA’A Burson-Marsteller --- For over two decades, Sunil John, the founder shareholder and CEO of ASDA’A Burson-Marsteller, has served as a trusted advisor to public and private sector decision-makers. With a client portfolio that includes both regional heavyweights (such as Emaar, Dubai Expo 2020, Emirates NBD and DEWA) and multinational firms (like American Express, Ford, General Electric, McDonald’s, Beiersdorf, Nestle, Accenture and Total), ASDA’A Burson-Marsteller is today, by far, the largest public relations consultancy in the MENA region and part of the WPP Group. It has 11 wholly owned offices and 150 staff, stretching across the Gulf, Levant and North Africa. Since 2008, John has been instrumental in conducting the annual Arab Youth Survey, and in April 2013 launched its fifth edition. The survey is one of the most quoted independent public opinion research work by media across the world. He also serves as a director at DAR Motion Pictures, an India-based movie production and distribution company.
Laura Desmond has spent a career looking after the fortunes of some of America’s biggest brands. Ahead of the Publicis-Omnicom mega-merger, the chief executive of giant ad agency Starcom MediVest Group talks trends, tech and Twitter